Items where Author is "Kok Wah, Jack Ng"
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Article
Kok Wah, Jack Ng (2025) Empowering healthier decisions: the impact of consumer innovativeness on linking perceived benefits with protective health behaviors through digital marketing in the health-care sector. International Journal of Pharmaceutical and Healthcare Marketing. ISSN 1750-6123
Kok Wah, Jack Ng (2025) Revolutionizing surgical precision: the impact of robotics and AI on contemporary healthcare. International Journal of Pharmaceutical and Healthcare Marketing. pp. 1-14. ISSN 1750-6123