Items where Author is "Kielarova, Somlak Wannarumon"
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Yeow, Jian Ai and Ng, Poh Kiat and Kielarova, Somlak Wannarumon and Yusof, Afandi (2026) Cultivating Purchase Intentions in the Era of e-Mass Customization: The Interplay of Unique Lifestyle Desires and Perceived Risks. PaperASIA, 42 (3b). ISSN 0218-4540