Items where Author is "Kian, Tan Pei"
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Article
Fong, Stany Wee Lian and Ismail, Hishamuddin and Kian, Tan Pei and Kamaruddin, Nur Izaitun (2024) Implication of Characteristic-Based Adoption Model to Private Label Product in Malaysian Hypermarket. PaperASIA, 40 (6b). pp. 289-298. ISSN 0218-4540