Items where Author is "K. Ahmad, Pervaiz"
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Au, Emily Yim Lee and Teh, Pei Lee and Goonetilleke, Ravindra and K. Ahmad, Pervaiz and Cheong, Soon Nyean and Yap, Wen Jiun (2016) Does instructional video advertising influence behavioral intention? Comparative study between Hong Kong and Malaysia. In: Advances in Physical Ergonomics and Human Factors. Advances in Intelligent Systems and Computing (AISC), 489 (489). Springer International Publishing, pp. 943-954. ISBN 978-3-319-41694-6