Items where Author is "Jumain, Rudaini Sham Abdullah"
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Ahmat, Mohd Amirul Hafidz and Razak, Mohd Rizal Abdul and Said, Al-Mansor Abu and Jumain, Rudaini Sham Abdullah (2026) Conceptual Framework of Halal Brand Trust and Halal Brand Love in the Context of Brand Resonance Model. Technology and Entrepreneurship: Systems Driving Innovation, 612. pp. 1049-1054. ISSN 2198-4182