Items where Author is "Jeong, So Won"

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Article

Nasution, Reza Ashari and Jeong, So Won and Jin, Byoungho Ellie and Chung, Jae Eun and Yang, Heesoon and Nathan, Robert Jeyakumar and Arnita, Devi (2023) Acculturation, religiosity, and willingness to accept Korean products among Muslim consumers: an exploratory study. Journal of Islamic Marketing. ISSN 1759-0833

Nathan, Robert Jeyakumar and Soekmawati, Soekmawati and Jeong, So Won and Jin, Byoungho Ellie (2023) K-Wave Fans and Non-Fans: Culture-Specific and Collective Responses to Korean Country and Product Image. International Journal of Business and Society, 24 (2). pp. 846-866. ISSN 1511-6670

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