Enshassi, Mohammed and Nathan, Robert Jeyakumar and Soekmawati, Soekmawati and Al-Mulali, Usama and Ismail, Hishamuddin (2024) Potentials of artificial intelligence in digital marketing and financial technology for small and medium enterprises. IAES International Journal of Artificial Intelligence (IJ-AI), 13 (1). p. 639. ISSN 2089-4872

Fong, Stany Wee Lian and Ismail, Hishamuddin and Tan, Pei Kian (2023) Role of Brand Trust in Private Label Adoption Model- an Affective and Trust-based Innovation Characteristic. International Journal of Technology, 14 (5). p. 993. ISSN 2086-9614

Wee, Stany Lian Fong and Ismail, Hishamuddin and Tan, Pei Kian (2023) Extending the Innovation Characteristic Model to Private Label Products: Brand Trust as the New Innovation Characteristic. Jurnal Pengurusan, 67. ISSN E-ISSN: 0127-2713 Print ISSN: 0127-2713

Tong, David Yoon Kin and Ismail, Hishamuddin and Tong, Xue Fa (2023) Green Consumer Purchase Behaviour In Malaysian Super-Regional Mall’s General Merchandise Stores. International Journal of Management Studies, 30 (2). pp. 235-270. ISSN 0127-8983

Bari, Md Akramul and Ismail, Hishamuddin and Islam Khan, Mohammad Tariqul and Bari, Ahsanul (2023) The Impact of Marketing Innovation on Economic Development in Nigeria: A Literature Review. Journal of System and Management Sciences, 12 (6). pp. 468-486. ISSN 1816-6075, 1818-0523

Fong, Stany Wee Lian and Ismail, Hishamuddin and Tan, Pei Kian (2023) Reflective-Formative Hierarchical Component Model for Characteristic-Adoption Model. SAGE Open, 13 (2). ISSN 2158-2440

Ning, Yang and Ismail, Hishamuddin and Lai, Kim Piew (2023) When Corporate Social Responsibility Pays Off: The Power of Effective Communication for Customer Satisfaction. International Journal of Technology, 14 (6). pp. 1354-1366. ISSN 2086-9614

Liew, Tze Hui and Lau, Siong Hoe and Ismail, Hishamuddin (2022) Design and Evaluation of An Interactive Learning Framework Based On Multitouch Technology. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

Liew, Tze Hui and Lau, Siong Hoe and Ismail, Hishamuddin (2022) Association between Screen Size and Touch Accuracy based on a Computerized Fitts’ Law Test. Journal of Logistics, Informatics and Service Science, 9 (4). pp. 27-36. ISSN 2409-2665

Husin, Norhusniyati and Lai, Kim Piew and Ismail, Hishamuddin (2022) Conceptualizing Employee Mindfulness and Service Innovation Implementation Within Service Setting. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

Mohd Zahari, Nazuha and Ahmad, Zauwiyah and Ismail, Hishamuddin (2022) Developing A Framework of Marketplace Platform Business Model For The Event Industry. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

Subramaniam, S.Vijayan and Ismail, Hishamuddin and Abdullah Salim, Abdullah Sallehhuddin (2022) Developing Framework for Women Entrepreneurs Participation at Rural Community Centre in Malaysia. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

Abdullah Salim, Abdullah Sallehhuddin and Md Yatim, Norzarina and Abu Said, Al Mansor and Masuod, Shukor and Mustafa, Mohd Ariff and Ismail, Hishamuddin (2022) Initial Analysis on Predictors of Mosque Cooperatives Performance: A Co-operator's Perspective. International Journal of Technology, 13 (5). p. 1075. ISSN 2086-9614

Abdullah, Muhammad Ridzwan Yap and Bakri, Mohammed Hariri and Kamaruddin, Nur Izaitun and Ismail, Hishamuddin and Wee, Stany Lian Fong (2022) Investors Intention Towards Supporting Crowdfunding for Maintenance of School Facilities in Melaka. Journal of System and Management Sciences, 12 (6). pp. 111-130. ISSN 1816-6075, 1818-0523

Ismail, Hishamuddin and Rehman, Fazal ur and Al Ghazali, Basheer M. and Asad, Muhammad Mujtaba and Shahbaz, Muhammad Saeed and Zeb, Ali (2021) Knowledge management process, knowledge based innovation: Does academic researcher’s productivity mediate during the pandemic of covid-19? PLOS ONE, 16 (12). e0261573. ISSN 1932-6203

Lam, Jason M. S. and Ismail, Hishamuddin and Lee, Sean (2020) From desktop to destination: User-generated content platforms, co-created online experiences, destination image and satisfaction. Journal of Destination Marketing and Management, 18. pp. 1-13. ISSN 2212-571X

Liew, Tze Hui and Lau, Siong Hoe and Ismail, Hishamuddin (2020) Children Video Puzzle Interaction Framework Based on Multi-Touch Technology: An ISO 9241-11:2018 Approach. International Journal of Advanced Research in Education and Society, 2 (2). pp. 55-69. ISSN 2682-8138

Liew, Tze Hui and Lau, Siong Hoe and Ismail, Hishamuddin (2020) Children’s Video Puzzle Interaction: The Effects of Age, Experience, Object Size, Screen Size and Task-Fit. Asian Journal of Research in Education and Social Sciences, 2 (2). pp. 97-115. ISSN 2682-8502

Liew, Tze Hui and Lau, Siong Hoe and Ismail, Hishamuddin (2020) An Evaluation of Children Video Puzzle Interaction using Tablet: An Actual Usage Experience from Malaysia. The Journal of Social Sciences Research, 6 (4). pp. 436-445. ISSN 2411-9458, 2413-6670

Liew, Tze Hui and Lau, Siong Hoe and Ismail, Hishamuddin (2020) Video Puzzle: A Visuospatial Based Tool To Evaluate Child-Multitouch Interaction Accuracy. International Journal of Technology Management and Information System, 2 (1). pp. 47-61. ISSN 2710-6268

Lim, Ying San and Lye, Chun Teck and Ismail, Hishamuddin and Tan, Mei Chee (2019) An Analysis of Intentions to Reduce ICT-waste among MSC Malaysia Status Companies. An Analysis of Intentions to Reduce ICT-waste among MSC Malaysia Status Companies, 3 (SI). pp. 1-12. ISSN 2590-440X

Ong, Jeen Wei and Ismail, Hishamuddin and Yeap, Peik Foong (2018) Competitive advantage and firm performance: the moderating effect of industry forces. International Journal of Business Performance Management, 19 (4). pp. 385-407. ISSN 1368-4892

Tan, Mei Chee and Ng, Tuan Hock and Lim, Ying San and Lye, Chun Teck and Ismail, Hishamuddin (2018) Modeling the impacts of corporate environmental responsibility on information and communication technology-waste management. International Journal of Energy Economics and Policy, 8 (4). pp. 347-355. ISSN 2146-4553

Liew, Tze Wei and Tan, Su-Mae and Ismail, Hishamuddin (2017) Exploring the effects of a non-interactive talking avatar on social presence, credibility, trust, and patronage intention in an e-commerce website. Human-centric Computing and Information Sciences, 7. pp. 1-21. ISSN 2192-1962

Abdullah Salim, Abdullah Sallehhuddin and Masuod, Md. Shukor and Mustafa, Mohd Ariff and Samsudin, Azizi and Jais, Mohammad and Abu Said, Al Mansor and Ismail, Hishamuddin (2017) A Proposed Framework in Ascertaining Success Factors of Mosque Cooperative. Advanced Science Letters, 23 (4). pp. 2898-2902. ISSN 1936-6612

Talha, Mohammad and Abdullah Salim, Abdullah Sallehhuddin and Ismail, Hishamuddin and Anantharaman, Reddiyoor Narayanaswamy (2016) Sensitivity of socially responsible investment behaviour to gender. International Business Management, 14 (3). pp. 1587-1604. ISSN 1993-5250

Liew, Tze Hui and Lau, Siong Hoe and Ismail, Hishamuddin and Azman, Afizan and Teoh, Kung Keat (2016) Playability and social experiences: An acceptance study of interactive video puzzle technology in preschool setting. Journal of Theoretical and Applied Information Technology, 83 (3). pp. 465-473. ISSN 1992-8645

Abdul Razak, Mohd Rizal and Ismail, Hishamuddin and Ahmad, Zauwiyah (2016) Mobile internet service quality and the technology cluster effects in mobile commerce adoption. The Social Sciences, 11 (21). pp. 5256-5259. ISSN 1818-5800

Ahmad, Zauwiyah and Ismail, Hishamuddin and Anantharaman, Reddiyoor Narayanaswamy (2015) To be or not to be: An investigation of accounting students’ career intentions. Education + Training, 57 (3). pp. 360-376. ISSN 0040-0912

Lai, Kim Piew and Chong, Siong Choy and Ismail, Hishamuddin and Tong, David Yoon Kin (2014) An explorative study of shopper-based salient e-servicescape attributes: A Means-End Chain approach. International Journal of Information Management, 34 (4). pp. 517-532. ISSN 0268-4012

Mohamad Tahier, Safuraa Liyana and Plamel Nathan, Robert Jeyakumar and Ismail, Hishamuddin and Balakrishnan, Kavitha (2013) Competitiveness of local and foreign hypermarkets in Malaysia: A case study in Melaka. In: Entrepreneurship Vision 2020: Innovation, Development Sustainability, and Economic Growth - Proceedings of the 20th International Business Information Management Association Conference, IBIMA 2013. International Business Information Management Association, IBIMA, pp. 491-500. ISBN 978-0-9821489-9-0

Malarvizhi, Chinnasamy Agamudai Nambi and Thambiah, Seethaletchumy and Ismail, Hishamuddin (2011) Islamic retail banking adoption: A conceptual framework. Austaralian Journal of Basic and Applied Sciences, 5 (12). pp. 649-657. ISSN 1991-8178

Thambiah, Seethaletchumy and Eze, Uchenna Cyril and Ismail, Hishamuddin (2011) Customer awareness and current usage of Islamic retail banking products and services in Malaysia. Australian Journal of Basic and Applied Sciences, 5 (10). pp. 667-671. ISSN 1991-8178

Zainuddin, Muhammad Nizam and Ismail, Hishamuddin (2011) Push and pull factor in an entry into an employment route: A study of nurtured entrepreneurship students. International Journal of Entrepreneurship and Small Business, 13 (4). pp. 469-498. ISSN 1476-1297

Goh, Pey Yun and Ismail, Hishamuddin and Murad, Md. Wahid (2008) Factors Affecting the Readiness of Malaysian Schools toward ICT Management: A Theoretical Context. 10th IBIMA Conference on Innovation and Knowledge Management in Business Globalization. pp. 212-215.

Shetty, M. V. and Narayanasamy, Kogilah and Meyyappan, Gopalan and Ismail, Hishamuddin (2008) Status of e-Business in two popular retail chains: A review of opportunities. Communications of the IBIMA, 2 (29). pp. 489-499. ISSN 1943-7765