Rahman, Muhammad Sabbir and Hussain, Bashir and Hassan, Hasliza and Synthia, Ishrat Jahan (2022) Optimisation of knowledge sharing behaviour capability among sales executives: application of SEM and fsQCA. VINE Journal of Information and Knowledge Management Systems, 52 (4). pp. 531-554. ISSN 2059-5891

Rahman, Muhammad Sabbir and Hussain, Bashir and Hussain, Mehdi and Hassan, Hasliza (2021) Consumers’ Online Restaurant Food Purchase Intention: Mixed-Methods Analysis of Multiple Mediators Role. Journal of International Food & Agribusiness Marketing, 33 (2). pp. 1-26. ISSN 0897-4438

Hassan, Hasliza and Rahman, Muhammad Sabbir and Synthia, Ishrat Jahan and Hussain, Bashir (2020) Optimisation of knowledge sharing behaviour capability among sales executives: application of SEM and fsQCA. VINE Journal of Information and Knowledge Management Systems. p. 1. ISSN 2059-5891

Rahman, Muhammad Sabbir and Hussain, Bashir and Hussain, Mehdi and Hassan, Hasliza and Johns, Raechel (2020) Paradigm of new service development projects (NSDPs): “One Basket Fits all”. Journal of Contemporary Marketing Science, 3 (3). pp. 303-331. ISSN 2516-7480

Rahman, Muhammad Sabbir and Hussain, Bashir (2014) Perceptual differences of older customers' to purchase from online: Malaysian perspective. International Journal of Business and Society, 15 (1). pp. 171-190. ISSN 1511-6670