Items where Author is "Hou, Ben"
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Chan, Man Seong and Yap, Yee Yann and Tan, Chi Hau and Hou, Ben and Abdul Halim, Hasliza (2026) Decoding Malaysian Youths’ Purchase Intentions in Live-Streaming Commerce: A Uses and Gratifications Theory and the Theory of Planned Behavior Perspective. Services Marketing Quarterly. pp. 1-18. ISSN 1533-2969