Items where Author is "Heng, Pui Chuan"
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Lim, Ying San and Heng, Pui Chuan and Ng, Tuan Hock and Cheah, Chew Sze (2016) Customers' online website satisfaction in online apparel purchase: A study of Generation Y in Malaysia. Asia Pacific Management Review, 21 (2). pp. 74-78. ISSN 1029-3132