Goh, Mei Ling and Ang, Elaine Hwee Chin and Tan, Seng Huat and Hee, Wei Loon (2019) Examining the Determinants of Consumer Purchase Intention towards Mobile Advertising. In: 6th International Conference on Social and Science Research, 4-5 Dec 2019, Park Royal Penang Resort , Batu Ferringi, Penang, Malaysia.

Hee, Wei Loon (2016) Enhancing Learning And Performance In Framework Documentation Using Use Case Map. PhD thesis, Multimedia University.

Hee, Wei Loon and Chai, Ian and Tan, Chuie Hong and Ho, Sin Ban (2016) An empirical investigation of methods for maximizing knowledge and performance in framework documentation using Use Case Maps (UCM). International Business Management, 10 (17). pp. 3812-3820. ISSN 1993-5250