Items where Author is "Goi, Chai Lee"
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Chang, Chee Heng and Goi, Chai Lee and Zins, Andreas H. and Abbas Adamu, Adamu (2025) Examining the key factors of implementing digital storytelling to increase travel intentions to cultural heritage destinations. Consumer Behavior in Tourism and Hospitality. ISSN 2752-6666
Morshed, Ahmed Fahim and Goi, Chai Lee and Adamu, Adamu Abbas (2025) Facebook brand page as a relationship management tool. SEARCH Journal of Media and Communication Research, 2025 (SI). pp. 69-84. ISSN 2672-7080