Article

Ismail, Muhammad Athari and Goh, Mei Ling (2024) Evaluating the Impact of Artificial Intelligence on Work Ethics within Malaysian Regulatory Bodies. Pakistan Journal of Life and Social Sciences (PJLSS), 22 (2). ISSN 1727-4915

Lee, Jia En and Goh, Mei Ling and Yeo, Sook Fern (2023) Mental health awareness of secondary schools students: Mediating roles of knowledge on mental health, knowledge on professional help, and attitude towards mental health. Heliyon, 9 (3). e14512. ISSN 2405-8440

Chio, Hui Yee and Al-Mulali, Usama and Goh, Mei Ling (2022) Intention towards renewable energy investments in Malaysia: extending theory of planned behaviour. Environmental Science and Pollution Research, 29. pp. 1021-1036. ISSN 0944-1344, 1614-7499

Chin, Elaine Ang Hwee and Tan, Seng Huat and Goh, Mei Ling and Oun, Wei Loon (2020) Examining the Determinants of Consumer Purchase Intention towards Mobile Advertising. Global Business and Management Research: An International Journal, 12 (1). pp. 89-103.

Goh, Mei Ling and Tan, Tan Seng and Chin, Elaine Ang Hwee and Yap, Mei Qi (2020) Customer Satisfaction and Brand Switching Intention of Mobile Service among University Students. Management & Accounting Review (MAR), 19 (2). pp. 63-116. ISSN 2600-7975

Ng, Chee Yieng and Teoh, Wendy Ming Yen and Goh, Mei Ling (2019) Compulsory Citizenship Behaviour among Academic Staff of Private Higher Education Institutions in Melaka, Malaysia. International Journal of Recent Technology and Engineering, 8 (3S2). pp. 448-453. ISSN 2277-3878

Goh, Mei Ling and Chan, Tak Jie (2019) Determinants of Service Quality and Customer Satisfaction of Retail Clothing Company. Journal of Business and Social Review in Emerging Economies, 5 (2). pp. 295-304. ISSN 2519-089X

Lee, Jia En and Goh, Mei Ling and Mohd Noor, Mohd Nazri (2019) Understanding purchase intention of university students towards skin care products. Understanding purchase intention, 3 (3). pp. 161-178. ISSN 2398-4007

Yeo, Sook Fern and Tan, Cheng Ling and Goh, Mei Ling and Toh, Heng Yet (2019) Impact of Celebrity Endorsements on Brand Loyalty in Sports Products. International Journal of Engineering and Advanced Technology, 8 (6S3). pp. 473-478. ISSN 2249-8958

Goh, Mei Ling and Ahmed, Elsadig Musa and Tong, David Yoon Kin (2018) Exploring Households’ Recycling Behaviour in a World Heritage City, Melaka. Jurnal Pengurusan, 54 (03). ISSN E-ISSN: 0127-2713 Print ISSN: 0127-2713

Goh, Mei Ling and Tan, Seng Huat and Yeo, Sook Fern and Lim, Kah Boon (2018) Purchase intention of consumers from Melaka towards mobile advertising. International Journal of Supply Chain Management, 7 (2). pp. 146-149. ISSN 2050-7399, 2051-3771

Tan, Seng Huat and Yeo, Sook Fern and Goh, Mei Ling and Chong, Sin Woon and Cheah, Chew Sze (2014) Factors that influence green purchase behaviour among young consumers. Advanced Materials Research, 1051. pp. 1035-1039. ISSN 1662-8985

Conference or Workshop Item

Ho, Sew Tiep and Goh, Mei Ling and Liew, Pei Pei (2023) Factors Influencing Customers Loyalty Towards Online Food Delivery Applications in Klang Valley, Malaysia. In: 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), 14-16 July 2023, Sarawak, Malaysia.

Goh, Mei Ling and Tan, Seng Huat and Tan, Vee Dick (2023) How Flow Experience and Advertising Value Influence Purchase Intention towards the Mobile Advertisement? In: 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), 14-16 July 2023, Sarawak, Malaysia.

Lee, Jia En and Goh, Mei Ling and Yeo, Sook Fern (2022) Developing a Framework to Enhance Malaysian Youth s Mental Health Awareness. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

Goh, Mei Ling and Tan, Seng Huat and Ang, Elaine Hwee Chin and Yap, Mei Qi (2019) Customer Satisfaction and Brand Switching Intention of Mobile Service among University Students. In: 6th International Conference on Science and Social Research, 04-05 Oct 2019, Batu Ferringhi, Penang, Penang, Malaysia.

Goh, Mei Ling and Ang, Elaine Hwee Chin and Tan, Seng Huat and Hee, Wei Loon (2019) Examining the Determinants of Consumer Purchase Intention towards Mobile Advertising. In: 6th International Conference on Social and Science Research, 4-5 Dec 2019, Park Royal Penang Resort , Batu Ferringi, Penang, Malaysia.

Thesis

Goh, Mei Ling (2014) Factors affecting households’ recycling behaviour in Melaka: An application of theory of planned behaviour. PhD thesis, Multimedia University.