Items where Author is "Ganeson, Sunther"
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Number of items: 2.
Article
Ganeson, Sunther and Lew, Sook Ling and Abdul Razak, Siti Fatimah (2022) A Proposed Churn Window for Non-Contractual Purchases. Journal of System and Management Sciences, 12 (4). pp. 57-68. ISSN 1816-6075, 1818-0523
Thesis
Ganeson, Sunther (2022) Churn prediction model using variable churn window for online purchases. Masters thesis, Multimedia University.