Items where Author is "Frough, Eid Mohammad"
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Article
Frough, Eid Mohammad and Hassan, Hasliza and Nathan, Robert Jeyakumar (2026) AI chatbots in the food and beverage industry: Trust, privacy calculus, and customer engagement in a developing economy. Computers in Human Behavior Reports, 23. p. 101274. ISSN 24519588
Frough, Eid Mohammad and Hassan, Hasliza and Nathan, Robert Jeyakumar (2026) AI-Based Dynamic Pricing in Malaysian SMEs: Conceptual Framework for Adoption Factors and Challenges. Studies in Big Data, 192. pp. 61-69. ISSN 2197-6503
Book Section
Frough, Eid Mohammad and Hassan, Hasliza and Nathan, Robert Jeyakumar (2026) ChatGPT in Higher Education: Conceptual Framework of Pedagogical Opportunities and Risks. In: Leveraging AI and Big Data for Business Innovation. Springer Science and Business Media Deutschland GmbH, pp. 209-217. ISBN 978-3-032-20411-0 , 978-3-032-20412-7
Thesis
Frough, Eid Mohammad (2026) Understanding customer perceptions of AI chatbots in Malaysian F&B SMES: Trust, use, and satisfaction. PhD thesis, Multimedia University.