Items where Author is "Frough, Eid Mohammad"
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Article
Frough, Eid Mohammad and Hassan, Hasliza and Nathan, Robert Jeyakumar (2026) AI chatbots in the food and beverage industry: Trust, privacy calculus, and customer engagement in a developing economy. Computers in Human Behavior Reports, 23. p. 101274. ISSN 24519588
Thesis
Frough, Eid Mohammad (2026) Understanding customer perceptions of AI chatbots in Malaysian F&B SMES: Trust, use, and satisfaction. PhD thesis, Multimedia University.