Fong, Stany Wee Lian and Ismail, Hishamuddin and Tan, Pei Kian (2023) Role of Brand Trust in Private Label Adoption Model- an Affective and Trust-based Innovation Characteristic. International Journal of Technology, 14 (5). p. 993. ISSN 2086-9614

Fong, Stany Wee Lian and Ismail, Hishamuddin and Tan, Pei Kian (2023) Reflective-Formative Hierarchical Component Model for Characteristic-Adoption Model. SAGE Open, 13 (2). ISSN 2158-2440

Tan, Pei Kian and Chong, Alvin Ming Song and Fong, Stany Wee Lian (2019) Customer Purchase Intention on Online Grocery Shopping. International Journal of Academic Research in Business and Social Sciences, 8 (12). pp. 1579-1595. ISSN 2222-6990