Fong, Stany Wee Lian and Ismail, Hishamuddin and Kian, Tan Pei (2026) The Cognitive-Affective Domains in Adoption Decisions. In: Intelligent Governance in the Big Data Era. Springer Science and Business Media Deutschland GmbH, pp. 11-17. ISBN 978-3-032-14698-4

Fong, Stany Wee Lian and Kian, Tan Pei and Yeo, Sook Fern (2026) E-Servicescape Impact on Website Trust. In: Intelligent Governance in the Big Data Era. Springer Nature Link, pp. 29-34. ISBN 978-3-032-14697-7, 978-3-032-14698-4

Tan, Pei Kian and Samsuri, Kejora and Fong, Stany Wee Lian (2026) Factors Influencing the Purchase Intention Among Young Adults in Malaysia on O2O (Online-to-Offline) Commerce: A Case Study on Food and Beverages Industry. Studies in Systems, Decision and Control, 612. pp. 797-813. ISSN 2198-4182

Fong, Stany Wee Lian and Ismail, Hishamuddin and Tan, Pei Kian and Kamaruddin, Nur Izaitun (2024) Brand Trust Dimensions for Low-Involvement Product Adoption. PaperASIA, 40 (6b). pp. 146-156. ISSN 0218-4540

Fong, Stany Wee Lian and Ismail, Hishamuddin and Kian, Tan Pei and Kamaruddin, Nur Izaitun (2024) Implication of Characteristic-Based Adoption Model to Private Label Product in Malaysian Hypermarket. PaperASIA, 40 (6b). pp. 289-298. ISSN 0218-4540

Fong, Stany Wee Lian and Ismail, Hishamuddin and Tan, Pei Kian (2023) Role of Brand Trust in Private Label Adoption Model- an Affective and Trust-based Innovation Characteristic. International Journal of Technology, 14 (5). p. 993. ISSN 2086-9614

Fong, Stany Wee Lian and Ismail, Hishamuddin and Tan, Pei Kian (2023) Reflective-Formative Hierarchical Component Model for Characteristic-Adoption Model. SAGE Open, 13 (2). ISSN 2158-2440

Tan, Pei Kian and Chong, Alvin Ming Song and Fong, Stany Wee Lian (2019) Customer Purchase Intention on Online Grocery Shopping. International Journal of Academic Research in Business and Social Sciences, 8 (12). pp. 1579-1595. ISSN 2222-6990