Items where Author is "Farooq, Muhammad"
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Ali, Muhammad and Farooq, Muhammad and Yuen, Yee Yen and Saqib, Najam US (2025) Digital Meme Marketing as an Informational Service: Effects on Self-Expansion, Brand Attitude, and Purchase Intention in Online Shopping Platforms. Journal of Logistics, Informatics and Service Science, 12 (10). pp. 142-152. ISSN 2409-2665