Items where Author is "Ern, Siow Yung"
 | Up a level |
Group by: Item Type | No Grouping
Jump to: Book Section
Number of items: 1.
Book Section
Subramaniam, Subhacini and Ern, Siow Yung and Pandian, Vishnu Praveen Durai Social Media Marketing Factors that Influence Purchase Intention in India: Concept Paper. In: Navigating Change Innovations In Management & Marketing. Universiti Putra Malaysia Press, pp. 202-208. ISBN 978-629775485-7