Items where Author is "Cheung, Man Lai"
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Article
Koay, Kian Yeik and Cheung, Man Lai and Soh, Patrick Chin Hooi and Teoh, Chai Wen (2022) Social media influencer marketing: the moderating role of materialism. European Business Review, 34 (2). pp. 224-243. ISSN 0955-534X