Items where Author is "Cheng, Heng Loon"
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Cheng, Heng Loon and Khan @ Thandar Oo, Nasreen and Mohamad, Osman (2021) Consumer Touchpoints and Mall images on Consumer Experience: Moderating roles of Hedonic and Utilitarian Shopping Motivations. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)