Items where Author is "Chan, E Jane"
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Chan, Tak Jie and Chan, E Jane and Liew, Tze Wei and Lacap, Jean Paolo G. and Darit, Joycelyn and Huam, Hon Tat (2026) Mediating Role of Bandwagon Effect on the Influence of Social Media Marketing Activities and Purchase Intentions of Blind Box Products: An Emerging Market Perspective. Malaysian Journal of Consumer and Family Economics, 36. pp. 207-239. ISSN 29484189