Article

Elaura, Rayneshia and Balakrishnan, Kavitha and Klimova, Blanka and Razak, Muhammad Nur Fitri (2026) The Mediating Role of Motivating Language in the Relationship Between Leaders’ Interpersonal Communication Competence and Employee Performance in Malaysian Service SMEs. Jurnal Komunikasi: Malaysian Journal of Communication, 42 (1). pp. 545-565. ISSN 2289-1528

Balakrishnan, Kavitha and Angusamy, Ajitha and Amin Ngatlia, Hafizul and Mangsor, Miza Izwanis and Letchumanan, Krishnaveni (2026) Multicultural Synergy and Team Performance: The Mediating Role of Cultural Integration In Malaysian Universities. Journal of Intercultural Communication, 26 (1). pp. 44-61. ISSN 1404-1634

Balakrishnan, Kavitha and Razak, Muhammad Nur Fitri and Tianyi, Li and Klimova, Blanka (2026) Organisational communication satisfaction and job satisfaction in Chinese enterprises: The mediating role of organisational commitment. Journal of Asian Scientific Research, 16 (1). pp. 228-241. ISSN 2226-5724

Razali, Raja Razana and Ahmad, Mokhtarrudin and Balakrishnan, Kavitha and Chan, Tak Jie (2026) Relationship between perceived health messages and source credibility on trust during health crisis: Malaysian perspective. Journal of Asian Scientific Research, 16 (2). pp. 377-388. ISSN 2226-5724

You, Yuanyuan and Balakrishnan, Kavitha and Ong, Sue Lyn (2025) Identity Negotiation Mechanism in A Multicultural Field: A Three-Dimensional Framework Analysis Based on the Cultural Practice of Chinese in Malaysia. Scientific Culture, 11 (2). pp. 328-346. ISSN 2408-0071

Balakrishnan, Kavitha and Angusamy, Ajitha and Palraj, Nimithashree and Triasuti, Endah (2025) Influence of social media exposure factors on cultural acculturation: Ethnic identity as a mediator. SEARCH Journal of Media and Communication Research, 17 (5). pp. 165-183. ISSN 2672-7080

You, Yuanyuan and Balakrishnan, Kavitha and Ong, Sue Lyn (2025) Cultural Communication Strategies and Ethnic Identity in Malaysian Chinese Education: A Historical Analysis from the 1980s to the 1990s. Espacio, Tiempo y Educacion, 12 (2). pp. 28-50. ISSN 2340-7263

Balakrishnan, Kavitha and Angusamy, Ajitha and Singh, Tarandeep and Razak, Mohamed Nur Fitri and Kuppusamy, Jayanthy (2025) Effect of strategic visual communication, eWOM, and personal attractiveness on consumer purchase intentions in Malaysia. SEARCH Journal of Media and Communication Research, 2025 (SI). pp. 33-50. ISSN 2672-7080

Razak, Muhammad Nur Fitri and Balakrishnan, Kavitha and Bidin, Rosmiza (2025) Emerging Influential Factors in Malaysia’s Halal Industry Development Ecosystem: A Story from Systematic Literature Review and Bibliometric Study. Pertanika Journal of Social Sciences and Humanities, 33 (1). pp. 275-299. ISSN 2231-8534

Balakrishnan, Kavitha and Ahmad, Mokhtarrudin and Adamu, Adamu Abbas and Pramiyanti, Alila (2025) Mediating Role of Personality Traits and Moderating Influence of Gender in the Relationship between Social Media and Life Quality. Studies in Media and Communication, 13 (3). p. 442. ISSN 2325-8071

Lu, Xiaoshuang and Balakrishnan, Kavitha and Chan, Tak Jie and Na, Meng (2025) The Role of Real‐Time Engagement in Shaping Social Media Check‐In Behavior: Moderating Effects of Trust and Peer Influence. Brain and Behavior, 15 (9). ISSN 2162-3279

Liu, LingJuan and Balakrishnan, Kavitha and Man, Nurafiq Inani (2025) The influencing factors of international long-term competitiveness of Chinese Kung Fu films. Cogent Arts & Humanities, 12 (1). ISSN 2331-1983

Balakrishnan, Kavitha and Angusamy, Ajitha and Patil, Riya Gunvantrai and Razak, Muhammad Nur Fitri (2024) Enhancing Work Performance: The Role of Communication and Leadership Styles. Jurnal Komunikasi: Malaysian Journal of Communication, 40 (1). pp. 376-394. ISSN 2289-1528

Veerappan, Veeramuthu and Ahmad, Mokhtarrudin and Balakrishnan, Kavitha and Aris, Mohd Afizal and Suan, Wei Hui (2024) Genre analysis of introduction section in electrical engineering undergraduate laboratory reports. F1000Research, 11. p. 163. ISSN 2046-1402

Balakrishnan, Kavitha and Angusamy, Ajitha and Mohamad Fadhli Lee, Ainna Afify (2024) Modelling interpersonal behaviour-motive-satisfaction for employee commitment: Gender as moderator. Environment and Social Psychology, 9 (2). ISSN 2424-7979

Balakrishnan, Kavitha and Angusamy, Ajitha and Rosli, Muhammad Danial Rezza (2024) Two-way asymmetrical communication mediating internal communication and employee engagement. Environment and Social Psychology, 9 (2). ISSN 2424-7979

Angusamy, Ajitha and Kuppusamy, Jayanty and Balakrishnan, Kavitha and Tai, Ke Xuan (2023) Effects of the Pandemic on the Adoption of E-Wallets Among Young Adults in Malaysia. Journal of Information Technology Management, 15 (2). pp. 183-203. ISSN 2008-5893, 2423-5059

Balakrishnan, Kavitha and Angusamy, Ajitha and Bava Harji, Madhubala (2023) Relationship between Predictors of Intercultural Communication Competence and Multicultural Identity. Jurnal Komunikasi: Malaysian Journal of Communication, 39 (3). pp. 22-40. ISSN 2289-1528

Balakrishnan, Kavitha (2022) Influence of Cultural Dimensions on Intercultural Communication Styles: Ethnicity in a Moderating Role. Journal of Communication, Language and Culture, 2 (1). pp. 46-62. ISSN 2805-444X

Balakrishnan, Kavitha and Bava Harji, Madhubala and Angusamy, Ajitha (2021) Intercultural Communication Competence: Well-being and Performance of Multicultural Teams. Journal of Intercultural Communication, 21 (2). pp. 82-96. ISSN 1404-1634

Balakrishnan, Kavitha and Bava Harji, Madhubala and Angusamy, Ajitha (2020) Determinants of Multicultural Identity for Well-Being and Performance. Asian Journal of Social Science, 48 (5). pp. 488-512. ISSN 1568-4849, 1568-5314

Tong, David Yoon Kin and Tong, Xue Fa and Balakrishnan, Kavitha and Luo, Shiwen (2020) Job Seekers' Acceptance Towards Producing Video Resume For Company's Recruitmen. International Journal of Management Studies, 27 (2). pp. 97-132. ISSN 0127-8983

Balakrishnan, Kavitha and Bava Harji, Madhubala and Angusamy, Ajitha (2019) Culturing Learning Approaches in Multicultural Class Rooms. International Journal of Innovative Technology and Exploring Engineering, 8 (7). pp. 22-31. ISSN 2278-3075

Balakrishnan, Kavitha and Inan, Nihan Kutahnecioglu and Muhammed, Refeque (2019) Flipping Perceptions, Engagements and Realities: A Case Study. The Turkish online journal of distance education, 20 (1). pp. 208-222. ISSN 1302-6488

Balakrishnan, Kavitha and Bava Harji, Madhubala (2019) SPIRE Project: Beyond the Reading Vocabulary. JURNAL KOMUNIKASI-MALAYSIAN JOURNAL OF COMMUNICATION, 35 (2). pp. 465-484. ISSN 2289-151X, 2289-1528

Book Section

Cik Ibrahim, Nur Sharina and Mokhter, Siti Hajar and Ahmad, Mokhtarrudin and Balakrishnan, Kavitha (2026) Case Study on Digital Deception: Analysing Psychological Warfare and Manipulation Tactics in Online Scams. In: Intelligent Governance in the Big Data Era. Springer Nature Link, pp. 119-129. ISBN 978-3-032-14697-7, 978-3-032-14698-4

Mohamad Tahier, Safuraa Liyana and Plamel Nathan, Robert Jeyakumar and Ismail, Hishamuddin and Balakrishnan, Kavitha (2013) Competitiveness of local and foreign hypermarkets in Malaysia: A case study in Melaka. In: Entrepreneurship Vision 2020: Innovation, Development Sustainability, and Economic Growth - Proceedings of the 20th International Business Information Management Association Conference, IBIMA 2013. International Business Information Management Association, IBIMA, pp. 491-500. ISBN 978-0-9821489-9-0

Conference or Workshop Item

Kuppusamy, Jayanty and Angusamy, Ajitha and Balakrishnan, Kavitha and Teo, Kai Ting (2020) An Empirical Study on Factors influencing Apparel Brand Loyalty among Malaysian Women. In: 36th IBIMA Conference, 04-11-2020, Spain, Granada, Spain.

Angusamy, Ajitha and Kupusamy, Jayanty and Balakrishnan, Kavitha and Chow, Adeline Mei Yin (2020) An Empirical Study on the Determinants of Electronic Payment System. In: 36th IBIMA Conference, 04-11-2020, Granada, Spain.

Thesis

Balakrishnan, Kavitha (2020) Multicultural Identity and Communication Competence of Work Teams. PhD thesis, Multimedia University.