Items where Author is "Awang, Zubaidah"
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Awang, Zubaidah and Hashim, Noor Hazarina and Nikbin, Davoud and Baharun, Rohaizat (2016) Product Innovation and Brand Predicting Preferences and Mediating Role of Brand Personality by Generation Y in Communication Industry. Information (Japan), 19 (7B). pp. 2887-2892. ISSN 1344-8994