Items where Author is "Aw Yong, Lay Sin"
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Conference or Workshop Item
Lim, Kah Boon and Yeo, Sook Fern and Aw Yong, Lay Sin and Tan, Cheng Ling (2026) Customer Brand Preferences in the Age of AI: A Study of the Malaysian Banking Sector. In: ICBIM 2025: 2025 the 9th International Conference on Business and Information Management, 19 -21 September 2025, Bangkok, Thailand.