Article

Surbakti, Herison and Aw, Aaron Teik Hong (2026) The Future of Marketing: Personalized Customer Engagement through Artificial Intelligence in the Malaysian E-commerce Landscape. International Journal of Management Finance and Accounting, 7 (1). p. 36. ISSN 2735-1009

Tang, Yunlong and Subbarao, Anusuyah and Aw, Aaron Teik Hong (2025) A Critical Review of Theory of Planned Behavior in Knowledge Payment. International Journal of Management, Finance and Accounting, 6 (2). pp. 97-127. ISSN 2735-1009

Conference or Workshop Item

Aw, Aaron Teik Hong and Sook, Fern Yeo and Lim, Siow Chun and Surbakti, Herison and Almo, Aldwin Torres and Ng, Jiao Yuan (2025) Customer Preference for Digital versus Traditional Banking in Malaysia: A Pilot Machine Learning Analysis of GX Bank. In: 2025 12th International Conference on Soft Computing & Machine Intelligence (ISCMI), 21-23 November 2025, Rio de Janeiro, Brazil.