Article

Manzoor, Shamima Raihan and Ho, Jessica Sze Yin and Al Mahmud, Abdullah (2021) Revisiting the ‘university image model’ for higher education institutions’ sustainability. Journal of Marketing for Higher Education, 31 (2). pp. 1-20. ISSN 0884-1241

Manzoor, Shamima Raihan and Ho, Jessica Sze Yin and Al Mahmud, Abdullah (2020) Revisiting the ‘university image model’ for higher education institutions’ sustainability. Journal of Marketing for Higher Education. pp. 1-20. ISSN 0884-1241

Book Section

Malarvizhi, Chinnasamy Agamudai Nambi and Manzoor, Shamima Raihan and Mahdee, Junainah and Al Mahmud, Abdullah (2017) The Impact of Marketing Strategies Upon Students’ Overseas University Enrolment Decisions. In: Sustainable Economic Growth, Education Excellence, and Innovation Management through Vision 2020. IBIMA Conference . IBIMA Publishing, pp. 3000-3003. ISBN 978-0-9860419-7-6