Items where Author is "Ahmed, Areej"
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Ahmed, Areej and Haris Fadzilah, Asmaul Husna and Chan, Tak Jie (2025) Impact of Green Media on Purchase Intention: The Moderating Role of Artificial Intelligence in Sustainable Marketing. PaperASIA, 41 (4b). pp. 344-359. ISSN 0218-4540