Hamid, Aida Suhana Abdul and Mohamad, Bahtiar and Adamu, Adamu Abbas and Alhaiou, Talhat Almohamed (2026) A Qualitative Exploration of Internal Crisis Communication (ICC): Managerial Strategies and Framework Development. Artificial Intelligence for Sustainable Innovation Management and Risk Management, 227. pp. 2763-2785. ISSN 2198-4182

Adamu, Adamu Abbas and Sathappan, Malini and Adeyinka-Ojo, Samuel Folorunso and Sathappan, Ramesh and Ahmad, Gambo Ibrahim and Kalam, Abul (2025) Effectiveness and learning outcomes of hybrid learning in Malaysian undergraduate courses. Asian Education and Development Studies. pp. 1-19. ISSN 2046-3162

Morshed, Ahmed Fahim and Goi, Chai Lee and Adamu, Adamu Abbas (2025) Facebook brand page as a relationship management tool. SEARCH Journal of Media and Communication Research, 2025 (SI). pp. 69-84. ISSN 2672-7080

Chan, Tak Jie and Mahadi, Nurul Aini and Adamu, Adamu Abbas and Ng, Miew Luan and Haris Fadzilah, Asmaul Husna (2025) Integrated Marketing Communication Practices as the Predictors on University Reputation of Malaysian Private Higher Education Institutions. Studies in Media and Communication, 13 (2). p. 269. ISSN 2325-8071

Mohamad, Bahtiar and Abdul Hamid, Aida Suhana and Adamu, Adamu Abbas and Wolf, Katharina (2025) Managerial roles in internal crisis communication across high-risk industries: toward a comparative framework and measurement tool. Corporate Communications: An International Journal. pp. 1-19. ISSN 1356-3289

Balakrishnan, Kavitha and Ahmad, Mokhtarrudin and Adamu, Adamu Abbas and Pramiyanti, Alila (2025) Mediating Role of Personality Traits and Moderating Influence of Gender in the Relationship between Social Media and Life Quality. Studies in Media and Communication, 13 (3). p. 442. ISSN 2325-8071

Mohamad, Bahtiar and Adamu, Adamu Abbas and Rahayu, Sri and Suciati, Pijar and Mona, Nailul and Raza, Syed Hassan (2025) An exploratory investigation on internal crisis communication across private and public sector employees in Indonesia. Risk Analysis. ISSN 0272-4332

Adamu, Adamu Abbas and Raza, Syed Hassan and Mohamad, Bahtiar (2024) Unpacking the behavioural outcomes of internal crisis communication: Underlining nexus of employee task performance, crisis responsibility and work well‐being to improve organizational reputation. Journal of Contingencies and Crisis Management, 32 (2). ISSN 0966-0879