Conference or Workshop Item

Mohamed, Tajul Arriffin and Abu Hasan, Zuha Rosufila and Ismail, Shahnaz and Abu Hasan, Nadia (2019) The Effectiveness of Online Relationship Marketing: Incorporating the Conservation- Donor Relationship Perspective. In: 5th Postgraduate Seminar in Accounting, Business and Finance, 13 June 2019, Universiti Malaysia Terengganu, Kuala Terengganu, Malaysia.

Masngun, Wahida Amalin and Abu Hasan, Zuha Rosufila and Abu Hasaan, Nadia (2019) Green or No Green Behaviour? A Study of Waste and Water Behaviour among Public University Students. In: 3rd ASIA International Multidisciplinary Conference (AIMC 2019), 2019, Universiti Teknologi Malaysia, Johor Bharu, Malaysia.

Lee, Ai Rin and Abu Hasan, Zuha Rosufila and Abu Hasan, Nadia (2019) Influence of Perceived Risk on Purchase Intention: A Preliminary Analysis of Lazada Online Shopping in East Coast Malaysia. In: ASIA International Multidisciplinary Conference 2019, 2019, Universiti Teknologi Malaysia, Johor Bharu, Malaysia.

Kiew, Chee Ching and Abu Hasan, Nadia and Abu Hasan, Zuha Rosufila (2019) Preliminary Analysis of Consumer Intention to Use Shopee: The Role of Perceived Benefits among Consumer in East Coast Malaysia. In: 3rd ASIA International Multidisciplinary Conference (AIMC 2019), 2019, Universiti Teknologi Malaysia, Johor Bharu, Malaysia.