Citation

Mohd Rom, Noor Ashikin and Md Hassan, Nurbani (2019) Micro Franchising for B40 Societies in Malaysia: Are we there yet? International Journal of Advanced Science and Technology, 28 (8s). pp. 488-496. ISSN 2005-4238, 2207-6360

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Abstract

Franchise business system has been regarded as one of the tool that can stimulate the economy of the B40 societies. Therefore, this paper contained one major objective, which is to compare the practice of micro franchise in Malaysia with selected micro franchise businesses in Ghana and India.To accomplish the objective of this research, qualitative method were employed. In-depth interviews were conducted with the selected micro franchise businesses in Malaysia. The findings of this research revealed majority of the micro franchise businesses in Malaysia are yet to benefits B40 societies and even not affordable for them to venture. Further analysis also revealed that micro franchise busineses in Malaysia tend to have different objectives, business format, target group, distribution network and even business model as compared to selected micro franchise businesses in Malaysia. In addition, majority of the micro franchise businesses in Malaysia is a scale down franchise businesses rather than scale up businesses.

Item Type:	Article
Uncontrolled Keywords:	B40, Business, Franchise, Micro, Poor
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5428-5429.6 Retail trade
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	08 Apr 2022 01:25
Last Modified:	08 Apr 2022 01:25
URII:	http://shdl.mmu.edu.my/id/eprint/9362

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