Maximizing Credit Card Customer Value


Ho, Wen Kuan (2005) Maximizing Credit Card Customer Value. Masters thesis, Multimedia University.

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The present study present an empirical investigation of an integrated framework of customer value, customer satisfaction and behavioural outcomes by identifying the key dimensions of the credit cardholder's value, examining effects and the co-relation of customer value on customer satisfaction and in turn, the influences of customer satisfaction towards card usage and word-of-mouth in terms of the perspective of credit cardholder.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HG Finance > HG1710 Electronic Funds Transfers
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 14 Jul 2010 02:30
Last Modified: 14 Jul 2010 02:30


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