Investigating Value Co-creation Behaviour among International Postgraduate Students in Malaysia’s HEI’s.


Mohd Mahdee, Junainah and Chinnasamy Agamudainambhi, Malarvizhi and Manzoor, Shamima Raihan (2019) Investigating Value Co-creation Behaviour among International Postgraduate Students in Malaysia’s HEI’s. Indian Journal of Public Health Research & Development, 10 (6). pp. 1367-1372. ISSN 0976-0245

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This study investigates the impact of gender, scholarship status, marital status and country of origin among the various factors of value co-creation behaviour – namely, participation behavior and citizenship behavior of the international postgraduate students towards Higher Education Institutions (HEI’s) in Malaysia. Drawing upon a sample of 110 international postgraduate students, the independent sample t-test results suggest that there are differences in case of information seeking and responsible behavior between the international postgraduate male and female students towards their respective universities. However, the outcomes show no differences in value co-creation factors in the case of scholarship status and marital status among these students studying in Malaysia’s HEI’s. The one way ANOVA result reveals an interesting insight that the extent of showing tolerance varies among the students from various countries towards their respective universities. The findings have implications for universities seeking to compete in a complex market-driven higher education setting. Copyright of Indian Journal of Public Health Research & Development is the property of Institute of Medico-legal publications Pvt Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.

Item Type: Article
Uncontrolled Keywords: Postgraduate works
Subjects: L Education > LB Theory and practice of education
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 09 Feb 2022 02:04
Last Modified: 09 Feb 2022 02:04


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