The Effects of Social Commerce Utilization on Business Performance


Mohamad Halawani, Firas and Soh, Patrick Chin Hooi and Mohamad Halawani, Yahya (2020) The Effects of Social Commerce Utilization on Business Performance. Information Resources Management Journal, 33 (3). pp. 1-23. ISSN 1040-1628, 1533-7979

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Social commerce is one of the most relevant technological innovations in recent years. It has strongly benefited many industries, including tourism. While many studies on social commerce have been conducted from the user perspective, less attention has been paid to the organisational perspective, particularly that of hotel organisations. To help understand the key drivers of hotel social commerce usage and their effects on hotel business performance, this study augments the integrated model of e-business usage and impact with hotel social media characteristics. Using stratified random sampling, data from 146 hotels in Lebanon were collected and analysed with the PLS-SEM approach. The model represents a theoretical advancement by offering an organisational perspective to the social commerce literature. It shows there is a significant impact of environmental, organisational, and innovation drivers and social media characteristics. The findings help hotels assess their existing social commerce utilization and identify aspects in need of more attention and improvement.

Item Type: Article
Uncontrolled Keywords: Electronic commerce, E-Commerce, Business Performance, Hotel Industry, Social Commerce, Social Media
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5546-5548.6 Office management > HF5548.32-.34 Electronic commerce
Divisions: Faculty of Management (FOM)
Depositing User: Ms Rosnani Abd Wahab
Date Deposited: 22 Dec 2020 07:28
Last Modified: 23 Dec 2020 12:42


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