Electronic commerce adoption among Malaysian SMEs


Ong, Tze San and Teh, Boon Heng and Kasbun, Nur Fatin and Mahroeian, Hamidreza and Hossain, Mohammad Imtiaz (2020) Electronic commerce adoption among Malaysian SMEs. Journal of Critical Reviews, 7 (19). pp. 555-565. ISSN 2394-5125

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The Internet's World Wide Web has become the prime driver of modern E-commerce that can be an important source of competitive advantage for most business organizations, especially small and medium sized (SMEs) businesses. In recent years, researchers have focused on e-commerce adoption both in the United States and other countries. The main purpose of this paper is to study the perceptions of strategic value viewed by owners, influencing SMEs top manager‟s decision in Malaysia and to identify and study the critical factors influencing adoption of e-commerce among SMEs in Malaysia. Data are collected through a questionnaire survey (n=100) of SMEs. Result indicates that e-commerce adoption was significantly influenced by its organizational readiness, perceived ease of use, and also perceived usefulness factors. The results show that the major reason behind e-commerce non-adoption is that the organization is not ready to make that change because of cultural reasons and financial constraint. Overall research showed that majority of the SMEs in Malaysia have adopted e-commerce, usage levels have remained relatively low. Furthermore, organizational readiness strongly influences e-commerce implementation, and managerial support and financial, logistical, and technological factors weigh heavily in determining if an SME in Malaysia can pursue e-commerce implementation.

Item Type: Article
Uncontrolled Keywords: Electronic commerce
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5546-5548.6 Office management > HF5548.32-.34 Electronic commerce
Divisions: Faculty of Management (FOM)
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 19 Oct 2020 20:13
Last Modified: 02 Jan 2023 10:57
URII: http://shdl.mmu.edu.my/id/eprint/7787


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