What do undergraduates think about green investment? Empirical evidence from a developing nation


Hoong, Chan Kar and Almowallad, Fadi and Hock, Ng Tuan (2018) What do undergraduates think about green investment? Empirical evidence from a developing nation. Indian Journal of Public Health Research & Development, 9 (11). pp. 1627-1632. ISSN 0976-0245

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Climate change and its disastrous effects have called for more concentrated efforts of all parties to accelerate the transition to a low-carbon economy. Green investment seems a solution to tackle environmental degradation issues but existing study in this area remains scanty. This study adopted Theory of Planned Behaviour (TPB) to examine the relationships between personal attitude, subjective norms and perceived behavioural control (PBC), and the intentions of making green investment among university students in Malaysia. 260 university students were surveyed (Kuala Lumpur and Melaka) with a response rate of 77%. The results of multiple linear regression analysis show that these factors (personal attitude, subjective norms and PBC) are significant predictors. Various measures and policy recommendations are provided in this study to promote green investment.

Item Type: Article
Uncontrolled Keywords: Investments, Green Investment Intentions, Theory of Planned Behaviour, Personal Attitude, Subjective Norms, Perceived Behavioural Control
Subjects: H Social Sciences > HG Finance > HG4501-6051 Investment, capital formation, speculation
Divisions: Faculty of Business (FOB)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 26 Jul 2021 03:41
Last Modified: 26 Jul 2021 03:41
URII: http://shdl.mmu.edu.my/id/eprint/7678


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