Citation

Rahman, Muhammad Sabbir and Hassan, Hasliza and Osman-Gani, Aahad M. and Abdel Fattah, Fadi Abdel Muniem and Anwar, Md. Aftab (2017) Edu-tourist’s perceived service quality and perception – the mediating role of satisfaction from foreign students’ perspectives. Tourism Review, 72 (2). pp. 156-170. ISSN 1660-5373

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Abstract

The purpose of this paper is to test a conceptual model that takes into account both edu-tourists’ perception and perceived service quality in explaining purchase intention of academic degrees from the foreign universities. The study is based on an empirical examination with applying multivariate data analysis. The data were collected through survey questionnaires and analysed by using structural equation modelling procedure. The survey result discovered that the relationship between perceived service quality and edu-tourist’s satisfaction was significant and positive. The relationship between edu-tourist’s satisfaction and intention to purchase was also significant and positive. Meanwhile, edu-tourist’s satisfaction partially mediates the relationship between their perceived service quality and intention to purchase. Nevertheless, this research also explored that the edu-tourist’s satisfaction plays a significant mediating effect in between the relationship of perception and intention to purchase.

Item Type:	Article
Uncontrolled Keywords:	Satisfaction, Edu-tourism, Edu-tourist’s perception, Intention to purchase, Perceived service quality
Subjects:	G Geography. Anthropology. Recreation > G Geography > G1-922 Geography (General)
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	26 Oct 2020 22:40
Last Modified:	26 Oct 2020 22:40
URII:	http://shdl.mmu.edu.my/id/eprint/7091

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