Citation

Yuen, M. C. and Tarique Azam, Nekhat Sultana and Ang, Kok Yew (2015) SCAMPER for Character Design Unique Zoo Creature. In: International Colloquium of Art and Design Education Research (i-CADER 2014). Springer Singapore, pp. 345-358. ISBN 978-981-287-332-3

Full text not available from this repository.

Abstract

Creating a memorable and suitable character design for storytelling can be a challenge for students. While most of the students’ design is influenced by media, cultural background, popular trends and ideas, the students attempt to add originality to clichéd character design to create a unique character for animation. Generally, students go through the pre-production process to generate ideas for character design, starting from the preparative stage to the generative stage of ideation and visual design. Equipped with brainstorming and mind-mapping thinking skills, this research studied the use of the SCAMPER technique in order to help students further explore and create original ideas for character design. SCAMPER is an idea generation technique pioneered by Robert Eberle; it’s an acronym for Substitute, Combine, Adapt, Magnify, Modify, Put to another use, Eliminate, Rearrange and Reverse. Thirty-two animation students taking Creative Studio in Dasein Academy of Art participated in the study. The theme unique zoo creature was given to the students for the study. After applying the SCAMPER technique in their ideation process, students managed to quickly generate ideas for unique character design with added originality.

Item Type:	Book Section
Uncontrolled Keywords:	Character design, SCAMPER technique, Idea generation
Subjects:	L Education > LC Special aspects of education
Divisions:	Faculty of Creative Multimedia (FCM)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	16 Jul 2020 01:35
Last Modified:	16 Jul 2020 01:35
URII:	http://shdl.mmu.edu.my/id/eprint/6789

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