Citation
Lim, Ying San and Heng, Pui Chuan and Ng, Tuan Hock and Cheah, Chew Sze (2016) Customers' online website satisfaction in online apparel purchase: A study of Generation Y in Malaysia. Asia Pacific Management Review, 21 (2). pp. 74-78. ISSN 1029-3132
Text
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Official URL: http://doi.org/10.1016/j.apmrv.2015.10.002
Abstract
Internet has grown exponentially in recent years, turning into popular tools for consumer to search for information, make payment, shopping and so on. This study focuses on Generation Y's online website satisfaction in the apparel industry. This study identified four important factors affecting the consumer satisfaction on website: usability, credibility, service quality and transaction costs. The results show that usability, credibility and service quality will affect the customers satisfaction when they purchase via website.
Item Type: | Article |
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Uncontrolled Keywords: | Website satisfaction; Credibility; Usability; Service quality; Transaction cost |
Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business |
Divisions: | Faculty of Business (FOB) |
Depositing User: | Ms Suzilawati Abu Samah |
Date Deposited: | 07 Dec 2017 13:36 |
Last Modified: | 07 Dec 2017 13:36 |
URII: | http://shdl.mmu.edu.my/id/eprint/6574 |
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