Citation
Peng, Ngo Siau (2002) Customer Satisfaction In Banking Industry Of Melaka. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
Base on the five-critical factor of customer -perceived service quality and four-dimension of relationship marketing, this study is to identify the key determinant of service quality and relationship marketing in banking services.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | L Education > LB Theory and practice of education > LB2361 Curriculum |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 24 Jun 2010 11:08 |
| Last Modified: | 24 Jun 2010 11:08 |
| URII: | http://shdl.mmu.edu.my/id/eprint/582 |
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