Citation

Tan, Booi-Chen and Lau, Teck-Chai (2011) Green purchase behavior: Examining the influence of green environmental attitude, perceived consumer effectiveness and specific green purchase attitude. Australian Journal of Basic and Applied Sciences, 5 (8). pp. 559-567. ISSN 1991-8178

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Abstract

The paper examines the influence of general environmental attitude, specific green purchase attitude, and the perceived consumer effectiveness on green purchase behavior (GPB). A total of 201 completed questionnaires from undergraduate students in a private university in Malaysia were obtained. The result indicated that all the variables were significantly correlated to GPB with green purchase attitude showing the highest correlation with GPB. Analysis from the stepwise regression highlighted that only green purchase attitude and perceived consumer effectiveness were significant predictors to GPB with 11.2% and 5.8% respectively. Environmental attitude however was not a significant contributor. The findings confirmed the notion that specific attitudinal variable is a better predictor than general attitudinal variable in explaining specific consumer behavior. Theoretical and managerial implications were discussed.

Item Type:	Article
Subjects:	H Social Sciences > H1-99 Social Sciences (General)
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	24 Feb 2014 04:11
Last Modified:	24 Feb 2014 04:11
URII:	http://shdl.mmu.edu.my/id/eprint/5204

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