Identifying economically potential inbound markets for Malaysian tourism industry


Mazumder, Mohammad Nurul Huda and Ahmed, Elsadig Musa and Murad, Md. Wahid and Al-Amin, Abul Quasem (2011) Identifying economically potential inbound markets for Malaysian tourism industry. Journal of Vacation Marketing, 17 (1). pp. 31-50. ISSN 1356-7667

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The key objective of this study is to determine and analyze the impacts of inbound tourism on theMalaysian economy using an input-output analysis. With the view of accomplishing the key objective,this study also explores the economic potential of inbound markets for the Malaysian tourism industry.As central to any economic impact analysis, tourism multipliers are estimated from the inverse of Leontief’s input-output matrix. The empirical results reveal two interesting observations concerninginbound tourism impacts on Malaysian economy. These are, firstly, tourism sectors that produce largermultipliers do not generate larger total economic impact, and secondly, inbound markets with highestper capita do not yield highest economic impact. Therefore, this study concludes that an economicsector with lower multipliers should not be neglected and that the contribution of inbound tourismmarket generating lower per capita expenditure should not be ignored when preparing appropriatetourism marketing and public policies for developing economies.

Item Type: Article
Subjects: H Social Sciences > HB Economic theory. Demography
Divisions: Faculty of Business and Law (FBL)
Faculty of Management (FOM)
Depositing User: Ms Rosnani Abd Wahab
Date Deposited: 13 Feb 2014 03:13
Last Modified: 05 Sep 2014 03:44


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