Citation
Hoi, Chong Sek (2000) Investigation Into E-Retailing Industry's Prevailing Competitive Forces. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This exploratory research report written based on a content analysis being done on top 10 e-retailing companies' strategic directions, problems encountered and observed threats. The study explored the crucial competitive forces determining the competitive structure in e-retailing industry, strategy and common threat observed.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | L Education > LB Theory and practice of education > LB2361 Curriculum |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 16 Jun 2010 10:06 |
| Last Modified: | 16 Jun 2010 10:06 |
| URII: | http://shdl.mmu.edu.my/id/eprint/453 |
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