Citation
Hosseini, Zohre (2012) Store-Image And Its Effect On Customer Perception. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This research study is meant to explore the image of apparel stores and its effect on the Customer Perception in Malaysia.This research study aims and concentrates on the essential key elements of store image such as Store Atmosphere,Music,Merchandise Quality,Service,Price,Convenience and Customer Perception.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HC Economic History and Conditions > HC79 Special Topics. Including air pollution, automation, consumer demand, famines, flow of funds, etc. |
| Divisions: | Faculty of Management (FOM) > MBA Programme |
| Depositing User: | Users 1102 not found. |
| Date Deposited: | 26 Dec 2012 08:01 |
| Last Modified: | 26 Dec 2012 08:01 |
| URII: | http://shdl.mmu.edu.my/id/eprint/3721 |
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