Citation
Mohit Kermani, Neda (2012) Consumers' Attitude Towards Green Products: An Iranian Perspective On Dual Fuel Cars. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This study focuses on the characteristics which affect consumers' attitude towards green products. This approach to marketing is responsible for promoting products less harmful to the environment than traditional products,in both manufacturing and consumption processes.
Item Type: | Thesis (Masters) |
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Subjects: | H Social Sciences > HC Economic History and Conditions > HC79 Special Topics. Including air pollution, automation, consumer demand, famines, flow of funds, etc. |
Divisions: | Faculty of Management (FOM) > MBA Programme |
Depositing User: | Users 1102 not found. |
Date Deposited: | 06 Dec 2012 06:13 |
Last Modified: | 06 Dec 2012 06:13 |
URII: | http://shdl.mmu.edu.my/id/eprint/3671 |
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