Citation
Samimi, Soroush (2011) Impact Of Packaging As A Marketing Tool On Consumer Purchase Intention. Masters thesis, University of Multimedia. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The research utilized a survey methodology to understand consumer purchase behavior toward such products and how packaging elements can affect buying decisions or better to say consumer purchase intention. Extrinsic package elements play a vital role in representing the product for many consumers, especially for low involvement consumers when they are in hurry to buy their goods.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology (General) |
| Divisions: | Faculty of Management (FOM) > MBA Programme |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 30 Mar 2012 07:15 |
| Last Modified: | 30 Mar 2012 07:15 |
| URII: | http://shdl.mmu.edu.my/id/eprint/3440 |
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