Citation

Zarandi, Arezoo Amiri (2011) Customers\' Loyalty And Word Of Mouth In ECommerce A Study On Malaysia Online Users. Masters thesis, University of Multimedia.

Full text not available from this repository.

Abstract

Opinion the emergence of the Internet and Web has turned a revolution in marketing and selling products and services. The effect of the Internet and Web lead to create an electronic marketplace where products, services, and their related features are presented without any limitation. Consequently, the presence in virtual marketplace became a strategic necessity for corporations. EC can cover product selling process as well as offering after sale services.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5546-5548.6 Office management
Divisions:	Faculty of Management (FOM) > MBA Programme
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	10 Nov 2011 01:08
Last Modified:	10 Nov 2011 01:08
URII:	http://shdl.mmu.edu.my/id/eprint/3299

Downloads

Edit (login required)