Citation
Chong , Tun Cheng (2011) Factors Influencing Gen-Y Green Purchasing Behavior In Malaysia. Masters thesis, University of Multimedia. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This research has been designed to examine the factors that are capable of influencing the consumers\' Green Purchasing Behavior in the context of the Malaysians\' Generation Y.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | G Geography. Anthropology. Recreation > GE Environmental Sciences (General) |
| Divisions: | Faculty of Management (FOM) > MBA Programme |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 21 Oct 2011 01:42 |
| Last Modified: | 21 Oct 2011 01:42 |
| URII: | http://shdl.mmu.edu.my/id/eprint/3292 |
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