Citation
Javasgi, Saeed (2009) Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The study further extends knowledge on how advertising agency executives perceive IMC use and development in Malaysia. It provides a perspective on the current state of IMC and levels of implementation and usage in the marketing communications (marcom) landscape.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Management (FOM) > MBA Programme |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 14 May 2010 08:43 |
| Last Modified: | 14 May 2010 08:43 |
| URII: | http://shdl.mmu.edu.my/id/eprint/319 |
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