A 'uses and gratification expectancy model' to predict students' 'Perceived e-Learning Experience'


Makingu, Mondi and Peter, Woods and Ahmad, Rafi (2008) A 'uses and gratification expectancy model' to predict students' 'Perceived e-Learning Experience'. EDUCATIONAL TECHNOLOGY & SOCIETY, 11 (2). pp. 241-261.

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This study investigates 'how and why' students' 'Uses and Gratification Expectancy' (UGE) for e-learning resources influences their 'Perceived e-Learning Experience.' A 'Uses and Gratification Expectancy Model' (UGEM) framework is proposed to predict students' 'Perceived e-Learning Experience,' and their uses and gratifications for electronic media in a blended learning strategy. The study utilises a cross-sectional research design, and elicits data from secondary school students through a field survey-questionnaire. The findings suggest that there are significant relationships between five dimensions of students' UGE for e-learning resources, and their 'Perceived e-Learning Experience.' It is plausible that these UGE aspects of students' 'communication behaviour' towards electronic media are important determinants of effective integration of the e-learning resources in school-curriculum. While this research focuses on students at secondary-school level, some elements in the UGE model may apply to students using e-learning resources at other levels of their education. This model gives researchers and educators a new tool to forecast the success of development and deployment of e-learning resources in education systems.

Item Type: Article
Subjects: T Technology > T Technology (General)
Q Science > QA Mathematics > QA71-90 Instruments and machines > QA75.5-76.95 Electronic computers. Computer science
Divisions: Faculty of Engineering and Technology (FET)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Sep 2011 03:29
Last Modified: 19 Sep 2011 03:29
URII: http://shdl.mmu.edu.my/id/eprint/2818


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