Citation
Cheong, Yew Wing (2009) An Investigation of the Performance of Great Eastern Life Assurance (Malaysia) Berhad. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This research focuses on its three main channels of distribution that offers insurance products and services capable to penetrate to the ever-changing economic environment. It will also give us an insight as to how Great Eastern contributes to the economic activities in so far the insurance is concerned.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HG Finance > HG1710 Electronic Funds Transfers |
| Divisions: | Faculty of Management (FOM) > MBA Programme |
| Depositing User: | Users 27 not found. |
| Date Deposited: | 19 Apr 2010 11:05 |
| Last Modified: | 19 Apr 2010 11:05 |
| URII: | http://shdl.mmu.edu.my/id/eprint/275 |
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